Senior VP Jonathan Rosenberg provides the answer in this post on the company's official blog.
The key: You need to be a "non-routine savant."
Love it. Very wholenewmindish.
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Very wholenewmindish, indeed. When I was reading the parts in Whole New Mind that discussed the need for engineers and programmers to exercise their R-directed thinking to become creators, Google immediately came to my mind. Google has done a great job of empowering its engineers as the core of innovation, as evidenced by the practice of letting them devote a portion of their time each week to individual initiatives.
Also, I have an acquaintance who runs a marketing agency where programmers and engineers work hand-in-hand with graphic designers. He acknowledges that engineers are the key to harnessing cutting-edge technology; he hit the bull's eye when he said, "who's to say that engineers and programmers can't be as creative as 'creative' people?"